It isn’t surprising to call Amazon a search engine. Amazon’s search engine algorithm works similarly to Google. It indexes information and uses an array of factors to determine product rankings. Amazon search engine optimization (SEO) starts with keywords. Optimizing keywords is the only way your customers find your listings.
So, we came up with four crucial Amazon keyword research tips to boost your product ranking on Amazon.
As I said earlier, Amazon acts as a search engine. Therefore, you need to know how it’s algorithm works in order to perform keyword searches.
Factors to consider while researching keywords
Doing proper keyword research will give you a huge benefit from organic traffic. Ranking on the first page, the first few positions will make a vast difference for your product sales.
But the essential part is where and how to look for potential keywords that are relevant to your product?
So, you need to keep a few factors in mind while doing your keyword research:
Keyword relevance
You need to optimize your product listings with the right keywords. Amazon displays your products in the search results based on the keywords used. Using relevant search terms in the listings means speaking your customers’ language. This helps customers to get a better understanding of your product.
Keyword search volume
Finding the search volume of a keyword is the best way to start your keyword research. The popularity of a search term is related to the number of searches for the specific product. Using keywords with a high search volume will drive more visitors to your listings.
Use a keyword research tool that gives you accurate results exclusively for Amazon.
Search volume trends
Have you ever observed that the search volume of a few keywords varies from time to time? This would be a plausible reason why few product listings underperform for some search queries during a specific period. You need to look at monthly trends to see the fluctuations in the traffic of a query.
Track potential keywords
Keyword tracking is just as important as keyword research. Track your keywords to understand which keywords are helping you rank better and which keywords need optimization. You can also track your competitors’ keywords to get potential keywords that are helping them rank better. You can target these keywords in your product listings or in your PPC campaigns to boost your product visibility. SellerApp keyword tracker helps you to understand which keywords are indexed and drives search volume.
Tips for performing Amazon Keyword Research
Understand your customers
Spend some time thinking about what your customers are trying to search for what they would type or what kind of questions they ask when they want your product or a similar one. Do they look for alternatives to your product? Keep all these in mind and try to use those search terms on Google, Amazon, or any other social media. This gives insights into what customers want.
Also, see what concerns do your customers have with your product? Look at your and your competitors’ reviews to find gaps in the product. Try to address these in your product listings.
Amazon auto-complete
If you type in a few letters in the search bar, Amazon starts giving you a few relevant suggestions. This auto-complete function provides the search with terms that have most searches. So, it makes sense to use Amazon auto-complete option to find relevant keywords for your listings.
Keyword Research Tools (like SellerApp)
If you have more than one product line, keyword research gets harder. Using keyword research tools like SellerApp will help you to stay on top of your SEO game. SellerApp’s keyword research tool gives you the top-searched and relevant keywords that increase your organic search rankings on Amazon while saving your time.
Watch this video, if you want to learn about how to use keyword research to rank better on Amazon.
https://www.youtube.com/embed/DbyOeM_USSI
Competitors products
Another potential source to find keywords is to look at your competitors’ listings. Skim through your competitors’ product titles, descriptions, and bullet points to get insights into what keywords they are using. Or you can use Amazon Reverse ASIN to extract all the keywords for which your competitor is indexed. You can also determine the keyword relevance, search volume, CPC, and more with the keywords.
Conclusion
With the right keyword research strategy and efficient keyword tool, your products would be visible to high-value prospects. You will be able to rank your products on the first page of search results. Don’t stuff the keywords but ensure you optimize your listings well. A good keyword research strategy and well-optimized keyword listings are what drives high conversions.
Tags: Amazon Seller, Amazon SEO, Amazon Keyword
Author Bio: Arishekar is the head of Marketing & Growth for SellerApp. You can find Arishekar on LinkedIn and Twitter
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